Your life as a Spider-Girl fan has led to this moment.
We are about to embark on a campaign that will be like nothing the comics industry has seen. We shall appoint ourselves Spider-Girl’s publicity department, dedicated to making sure our favorite title is no longer the best keep secret in comics. If we succeed, we won’t have to worry about another cancellation threat until our children have children.
This will require a lot of time, some writing and quite a bit of postage. But we have to do it, and fast. An opportunity nears that we cannot let slip.
On April 14, the Spider-Girl trade paperback that we campaigned for will be released. We have to make sure readers, especially young readers, know about it. That gives us a few weeks.
More critically, in June Marvel will release two other Spidey-related titles also featuring teenage girls: “Mary Jane” and “Amazing Fantasy.” The world must know that ours is the original Spider-Girl, and that ours is the book with the most dedicated following in comicdom.
The Game Plan
The Game Plan
How do we do it? We contact the entertainment editors of the nation’s biggest newspapers and let them know the Spider-Girl story. We also contact the comic book media and, perhaps most crucially, magazines aimed at young girls.
We must write letters, because letters show we care. Where emails get deleted and faxes get crumpled, letters get attention. And we must address the letters to actual people, not generic titles. Editors will read letters addressed directly to them. Letters addressed to “Features Department” will go through a clerk who might show it to an editor in a day or so.
Always remember one thing: We are pitching a great story. For reasons no one understands, a corporation ignores one of its products, a wholesome little comic that features the daughter of the world’s most popular superhero (and big-time movie star). The suits try to cancel the comic three times, but the fans unite and save the comic thrice over, unprecedented in comics history if not publishing history.
Now, frustrated with the company’s lukewarm attempts to promote the book, we have decided to market “Spider-Girl” ourselves, at our own expense. That right there is newsworthy.
Right now newspaper editors are in a tizzy looking for ways to appeal to young readers. And here we come talking about a comic book that features a 16-year-old girl.
If you use mail merge to send a letter to multiple editors, make sure you don’t make such mistakes as getting a “Mr.” mixed up with a “Ms.” Also remember your audience, the same pitch won’t work with the editor of a Sunday paper and a girls’ magazine. Write an appropriate base letter for each category.
Strongly consider including your phone number, especially if you are writing to a paper in your region. Reporters will want to interview fans, and with phone numbers we provide an immediate pool of sources.
If you can afford it, send copies of the comic. We should keep track at the message board of who has sent comics to which publications, just to make sure we’re spreading it around.
The following list is broken down into major daily newspapers, general magazines, comic magazines and girls’ magazines. Write to as many as you can, and do it quickly. We have less than a month until the trade paperback appears.
The Spider-Girl Media Blitz is a fan-organized effort to promote the